From www.advanced-television.com/2010/mar22_mar26.htm#m1

Sky will launch Sky 3D, Europe’s first 3D TV channel, with the Premier League clash between Manchester United and Chelsea on Saturday 3rd April.

Following the channel’s launch this April, Sky will then show at least a further five Premier League games - to be announced - before the end of the current season and the Coca-Cola Football League Play-Off Finals from Wembley Stadium at the end of May, all live and all in 3D.

Over a thousand pubs and clubs across the UK and Ireland have already signed up for Sky 3D, meaning that from Saturday 3rd April, hundreds of thousands of fans will be able to watch live 3D Premier League matches this season. More pubs and clubs are expected to sign up in the days and weeks ahead.

Outside of the live games, a showreel showcasing the best of Sky 3D - which will cover a wide range of different programming - will run on Sky 3D during selected hours of the day. This programming, which will run from launch, will also be available to residential customers who subscribe to Sky’s top channels and HD pack.

Later in the year, Sky 3D will offer a range of movies, sport, documentaries, entertainment and arts content. The channel will initially be introduced at no extra cost for customers who subscribe to Sky’s top channels and HD pack.